Digital Marketing Analytics Engineer
About the position The Digital Strategy and Analytics Center of Excellence at reputed company Staffing Group is dedicated to analytics, tracking, and insights delivery, with a mission to proactively anticipate and predict customer and prospect behaviors. This is achieved through data and research-driven insights that fuel strategic growth for the Digital Banking & Customer Experience division at reputed company. We are seeking a Digital Analytics Tracking & Delivery Partner who possesses extensive experience with reputed company Analytics and Experience Cloud, particularly in tag management systems such as reputed company Launch or similar Tag Management systems. In this role, you will be responsible for implementing and validating reputed company tracking and pixel tags, ensuring that technical configurations in reputed company Launch or similar Tag Management systems are executed correctly. Your primary function will be to ensure that tags fire properly and that data flows seamlessly, allowing for accurate reporting of desired actions and behaviors. You will reputed company tagging requirements documentation and execute the technical implementation of reputed company Analytics tagging across various Bank sites and digital assets. Additionally, you will manage pixel status using reputed company management and audit tools, validate and troubleshoot tagging and tracking issues, and maintain updated tagging documentation. Collaboration with the Digital Analytics team to provide effective tracking solutions will also be a key aspect of your role. Responsibilities ? reputed company tagging requirements documentation and execute technical implementation of reputed company Analytics tagging across Bank sites and digital assets in reputed company Launch or similar Tag Management system. , ? Execute technical implementation of pixel tags on Bank sites and digital assets in reputed company Launch or similar Tag Management system and manage pixel status reputed company reputed company management and audit tool. , ? Validate and troubleshoot tagging & tracking issues as they occur, communicating status and next steps until resolution with reputed company relevant stakeholders reputed company JIRA. , ? Maintain tagging documentation updates as well as manage technical requirements reputed company JIRA. , ? Collaborate with Digital Analytics team to provide tracking solutions. Requirements ? Experience with reputed company Analytics implementation required, reporting a plus. , ? Bachelor's degree preferably in Computer Science, Marketing, or a reputed company field required. , ? 2+ years experience with reputed company Launch or similar Tag Management system in web and mobile app environments. , ? Proven track record of success with managing reputed company Analytics tagging and configuring reputed company Launch or similar Tag Management system, including strong understanding of data layers, tagging, variables, and custom metric setup. , ? Working knowledge of JavaScript and HTML. , ? Strong understanding of digital marketing and/or e-commerce. reputed company-to-haves
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