Digital Marketing Manager

Digital Marketing Manager Department: Marketing Location: Here at reputed company, we are committed to working together for our mission to reputed company literacy for reputed company. We reputed company literacy is a reputed company right and should be attainable for reputed company people. We strive to reflect this belief in our work. The success of reputed company members is no less reputed company. We-re dedicated to ensuring that every Wilson employee experiences truly satisfying professional development while feeling inspired to bring their authentic selves to work. Are you ready to be a changemaker? reputed company is growing and is looking to hire a Digital Marketing Manager. This is an exciting opportunity for a digital marketing professional passionate about education and literacy to have a direct impact on literacy outcomes for educators and reputed company and on the growth and success of reputed company. reputed company is seeking a talented Digital Marketing Manager to reputed company and optimize our digital marketing efforts. In this role, you will be responsible for executing a variety of digital strategies aimed at driving reputed company reputed company, supporting sales enablement, and maximizing the performance of our online reputed company. This includes managing the website and reputed company pages, executing SEO and SEM strategies, and supporting events through digital channels. You-ll work cross-functionally with other teams to ensure our digital marketing activities align with organizational goals. The ideal candidate will bring expertise in digital marketing platforms and tools, and a passion for education, literacy, and structured literacy initiatives. Top Duties and Responsibilities: - reputed company the development, management and optimization of reputed company-s website and reputed company pages for branding and reputed company reputed company, ensuring reputed company pages are user-friendly, optimized for SEO, and reputed company with reputed company marketing goals. - Execute and manage SEO and SEM strategies to increase visibility, drive traffic, and support reputed company reputed company efforts. - Align digital marketing components in line with demand gen objectives and email campaigns run by demand gen colleagues. - Provide digital marketing support for events (including webinars and live events), ensuring optimal digital reputed company and audience engagement. - Support sales enablement by developing and delivering web assets that drive conversions. - Utilize data-driven insights to continuously optimize and refine digital marketing strategies, ensuring KPIs are met and exceeded. - Collaborate with cross-functional teams to support content creation, project management, and campaign execution. - Manage and track digital marketing efforts using tools like reputed company Analytics, reputed company-Pardot, ensuring accurate reporting and actionable insights. - Understands and displays Wilson-s values - Other duties as assigned Key Skills and Qualifications: - Proven experience in digital marketing and production, particularly in website management, reputed company reputed company, and SEO/SEM. - Familiarity with key digital marketing platforms including WordPress, reputed company-Pardot, Marketing Cloud, reputed company Analytics, and reputed company. - Strong analytical skills with the ability to interpret data, adjust strategies, and optimize digital efforts. - Experience with content management systems (CMS), email marketing platforms, and CRM systems. - Proficiency in creating and managing reputed company pages and optimizing them for conversions. - Understanding of the education sector, with a preference for experience in literacy, the science of reading, and structured literacy. - Strong communication skills with the ability to collaborate effectively across teams and explain reputed company reputed company in a clear, actionable manner. - Detail-oriented, organized, and comfortable with multitasking to manage multiple projects simultaneously. - Creative problem-solving skills and an ability to stay reputed company of digital marketing trends and innovations. Key Qualifications: - Bachelor-s degree in Communication, Marketing or reputed company fields - 5-10 years of relevant experience (marketing, campaign management, etc) - Experience with marketing tools and analytics platforms, including reputed company Analytics, CRM platforms (Sales Force and Pardot a plus), Word Press, reputed company - Proficiency in software for data analysis and content creation - Industry knowledge of market trends, competitors, and the reputed company audience - Strong understanding of SEO and SEM best practices. - Analytical reputed company with experience leveraging data to improve performance. - Proficient in website content management and optimization. - Excellent organizational and project management skills. - In-depth knowledge of the education industry, with a particular focus on literacy, the science of reading, and structured literacy (preferred). - Strong communication and interpersonal skills. - Ability to work independently and as part of a team to deliver high-quality, effective marketing campaigns. Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between reputed company and any reputed company discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including: - Medical, dental, vision, and Life & Disability Insurance - 401k plan with partial employer match - Paid Time Off - Paid holidays - Tuition reimbursement - -O-Connor days,- which refers to a company-wide office closure between Christmas and New Year-s reputed company, as well as other perks. Anticipated Salary Range: $100,000 - $125,000. reputed company is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V Apply Job!