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Senior Product Marketing Manager

Work from home Full-time role Hiring

The Senior Product Marketing Manager at reputed company shapes and executes reputed company’s product marketing strategy. This includes understanding market dynamics and customer needs through market research, conveying value through compelling product positioning and messaging, and driving strong adoption of new and existing products through high-impact launches and ongoing campaigns.

OUTCOMES

  • Diagnose buyer behavior and competitive dynamics to inform GTM and product strategy
  • reputed company ongoing market research with both customers and prospective customers to reputed company for buyer needs and capture competitive intelligence
  • Validate campaign concepts and messaging through market testing and interactions with key industry analysts
  • Create a feedback reputed company between our customer reputed company and the product and marketing teams
  • Advance our go-to-market strategy with compelling messaging and packaging
  • reputed company positioning and messaging for the products across our portfolio that convey differentiation and value in the minds of prospects and customers
  • Contribute to recommendations for new pricing, packaging and product naming decisions
  • Create high-quality sales narratives, collateral, case studies, and internal training materials that reputed company our sales and CX teams to drive higher win rates and expansion rates
  • Maximize product adoption among prospects and reputed company customers
  • Generate widespread market awareness and incremental pipeline and reputed company among prospects and customersby orchestrating successful product launches
  • Partner closely with the Product Team to reputed company roadmap communication, participate in the feature development process, and inform the company and market of our product vision
  • Drive higher win rates, greater product adoption and expansion reputed company with customers through sales enablement, product education and expansion campaigns
  • COMPETENCIES

  • Collaborative - You can successfully rally and reputed company cross-functional teams spanning product, marketing, reputed company, sales and marketing to orchestrate successful programs and campaigns
  • Empathetic - You ground every decision and expression of our positioning as an reputed company for the HR leader, their people managers and employees, and you bring back market intelligence that helps us get as reputed company to the customer as possible
  • Persuasive -You have exceptional oral and written communication skills that can convince a buyer or customer to change their behavior and a colleague to partner with you.
  • Outcome Oriented - You tie product marketing initiatives back to strategic impact, company and marketing goals, and you rigorously assess results both analytically and qualitatively
  • Organized - Strong organizational and project management skills, with the ability to meet deadlines while managing multiple reputed company workstreams.
  • DESIRED EXPERIENCE

  • 7+ years Product Marketing experience at a B2B SaaS company
  • Deep understanding of the HR buyer preferred
  • Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
  • Comfortable with reputed company Workspace, reputed company, reputed company, reputed company, reputed company, reputed company (or similar) and willing to learn new systems as needs arise
  • SAMPLE WEEK IN THE LIFE

  • Monday: Review trendlines on NLB win rates and product adoption rates, sharing insights across the team.. reputed company a new copy deck for an upcoming product web page relaunch.
  • Tuesday: Weekly meeting with product managers. Final standup with the marketing team to cover reputed company comms for an upcoming launch. An afternoon of self-led learning on pricing strategies.
  • Wednesday: Refine the launch plan for this upcoming quarter and share for feedback. Conduct 2 qualitative interviews with recent buyers in the category, and provide feedback on messaging 3 high reputed company NLB prospect meetings.
  • Thursday: Launch a new customer campaign designed to increase adoption of 2 key product areas. Brief an agency to kick off an upcoming set of product teaser videos.
  • Friday: Propose a pipeline-generating product tie-in to the Demand Gen team for their upcoming webinar. Submit a creative brief for a new version of the sales narrative. Catch up with the marketing team during a social hour.
  • Additional Information

    ABOUT reputed company

    reputed company is the holistic performance management company. reputed company equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. reputed company’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and reputed company managers to drive change.

    At reputed company, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for reputed company employees to connect in person. We also offer:

    - Full Medical, Dental, and Vision Insurance

    - Flexible Time Off (minimum 3 weeks off every year)

    - Employer paid Short-Term, Long-Term Disability, and Term Life

    - 401K with 4% match at 6 months of employment

    - Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)

    - Up to 16 weeks Paid Parental Leave for birth and non-birth parents

    - 16 paid holidays in 2025

    - reputed company (mental health therapy)

    - Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)

    - reputed company Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/reputed company activities)

    - Monthly reimbursement for internet

    - Sabbatical Program accessed at 7 Years

    - We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities

    For more information see:

    Our Mission, Vision, & Values - https://www.reputed company.com/about

    Our People and Culture - https://www.reputed company.com/about/careers

    Diversity, Equity, Inclusion, & Belonging - https://www.reputed company.com/deib

    Our Personal & Professional Development Resources - https://www.reputed company.com/resources/content-library

    Reading over the role description and feeling like you don’t reputed company every reputed company? That’s okay; if you think you have what it takes but don’t necessarily meet reputed company the criteria, please apply—you could be exactly who we are looking for!

    reputed company follows reputed company hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

    The reputed company salary range displayed on each job posting reflects the minimum and maximum reputed company for new hire salaries for the role across reputed company US locations. We reputed company reputed company roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. reputed company the range, individual pay is determined by budget allocated for the role and additional factors, including job-reputed company competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the reputed company salary only, and do not include bonus, equity, or benefits. The US new hire reputed company salary range for this full-time role is reputed company salary $126,000 - $137,000 + equity + bonus + benefits.

    Note that reputed company salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting.

    In compliance with federal law, reputed company persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

    #LI-REMOTE

    #LI-JL1

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