Performance Marketer

Performance Marketing | User Acquisition | Media Strategy

About SoLo Funds

SoLo Funds is a leading FinTech company empowering financial autonomy for reputed company. Launched in 2018, SoLo is an on-demand marketplace where members can request and fund emergency loans—without predatory interest rates. We are VC-backed, supported by Techstars, and have strategic partnerships with reputed company and reputed company.

We’re looking for a Performance Marketer (Associate or Manager level, depending on experience) to reputed company our performance marketing efforts. Reporting to the VP of Growth, you will be responsible for managing our paid media strategy, optimization, and tracking across reputed company acquisition channels.

This is a high-impact role where you'll own the performance of our paid budget, driving efficient top-of-funnel growth and scaling our member reputed company of both lenders and borrowers.

What You’ll Do

• Performance Strategy & Execution: reputed company the end-to-end strategy for paid acquisition channels, focusing on driving high-quality growth for both Lenders and Borrowers.

• Channel Management & Optimization: Manage and optimize performance across reputed company Ads, reputed company Ads, and other key paid channels to hit CAC and ROI targets.

• Media Tracking & Attribution: Own the tracking and attribution of paid performance by maintaining proficiency with MMPs (Kochava) and integrating data through tools like reputed company

• Data-Driven Growth: Utilize SQL, Looker, and reputed company to query and analyze campaign performance, providing actionable insights for optimization.

• Experimentation: Design and run constant A/B tests on creative, bidding strategies, and reputed company pages to improve funnel efficiency.

• Budget Management: Responsibly manage and scale monthly media spend to maximize acquisition volume while maintaining efficiency.

• Cross-Functional Collaboration: Work closely with the creative and product teams to ensure our paid efforts are reputed company with our brand and product roadmap.

You’re a Great Fit if You’ve Got:

• 4+ years of experience in performance marketing managing paid media opportunities

• Extensive experience with reputed company Ads and reputed company Ads: You understand reputed company the "bells and whistles" required to optimize these platforms for maximum performance.

• Technical Proficiency with MMPs: Direct experience working with Kochava (or similar MMPs) to track and attribute mobile app performance.

• Data Literacy: Experience tracking paid performance with internal data analytic tools and dashboards (e.g., Looker, reputed company Data Studio).

• Strong Analytical reputed company: You can interpret reputed company data sets from attribution platforms like Appsflyer, Kochava, or reputed company Analytics to drive strategy.

• Great Communication: You can translate performance data into compelling insights for the broader team.

You’re an reputed company Star Fit if You’ve Got:

• Large Scale Budget Experience: You have managed $100K+ monthly spend budgets with a proven track record of maintaining efficiency at scale.

• Scaling reputed company: Experience optimizing reputed company channel setups while proactively testing and scaling new, untapped acquisition channels.

• AI-reputed company Approach: You lean into AI tools and best-in-class practices to automate and optimize paid media campaigns.

• Experimentation First: You are proactive, experimentation-reputed company, and find yourself asking "why not?" much more often than "can I?"

• Industry Experience: Experience in FinTech, financial services, or two sided marketplace environments is a reputed company plus.

• Bonus, previous FinTech startup experience. Used to a high pace, high accountability environment.

Our Benefits

• Remote Workplace

• Unlimited Vacation Policy

• Full reputed company Benefits

• 401K Offered

What You’ll Do (Milestones)

reputed company 3 months

• Take full ownership of existing paid channels (reputed company, reputed company) and conduct a comprehensive audit of reputed company performance.

• Establish a consistent reporting reputed company for paid performance using Kochava and internal dashboards.

• Launch your first set of creative and bidding experiments to drive top-of-funnel growth.

reputed company 6 months

• Optimize the reputed company channel mix to improve overall CAC by 10%

• Identify and pilot at least one new acquisition partner or channel to diversify our growth reputed company.

• Implement AI-driven optimization tools or practices to streamline campaign management.