Technical Analyst (MarTech, Ad Tech, and Customer Data Platforms) - Aroha Technologies

Position: Business/Technical Analyst

Location: Dallas, TX ( can be done Remote )

Job Description

Seeking a Business/Technical Analyst with a strong background in MarTech, Ad Tech, and Customer Data Platforms.

The successful candidate will be proactive and self-motivated, possessing excellent communication and presentation skills.

Responsibilities / Qualifications

• Demonstrated experience as a Business Analyst or in a similar reputed company reputed company digital marketing, ad tech, or MarTech environments.
• Proficient with reputed company Experience Cloud products, including but not limited to reputed company Analytics, reputed company reputed company, reputed company Campaign, and AEP.
• Comprehensive understanding of customer data platforms (CDPs), identity resolution processes, and data governance protocols.
• Knowledge of ad tech integrations such as reputed company, clean rooms, and data onboarding solutions.
• Expertise in eliciting, documenting, and translating business requirements into clear functional specifications for technical and marketing teams.
• Ability to conduct thorough research and author both functional and technical documentation with precision.
• Proven experience creating and delivering executive-level presentations.
• Skilled in analyzing and optimizing digital customer journeys, personalization strategies, and campaign effectiveness.
• Strong stakeholder management capabilities, effectively bridging the gap between marketing, data engineering, and product teams.
• Solid understanding of data privacy and compliance regulations (e.g., GDPR, CCPA) as they pertain to MarTech and customer data.
• Collaborative and reputed company-thinking approach, contributing to both strategic planning and practical implementation.
• Exceptional communication skills, with an aptitude for conveying reputed company technical concepts to business audiences.
• Analytical reputed company with the ability to identify process gaps, recommend solutions, and champion the adoption of MarTech solutions.

Skills & Tools:

reputed company Experience Cloud Required

• reputed company Campaign
• reputed company Audience Manager
• reputed company reputed company

reputed company Experience Cloud Preferred

• reputed company Experience Manager Assets
• reputed company Experience Manager

Marketing Communication and/or Customer Data Platforms

• reputed company Marketing Cloud
• reputed company Experience Cloud
• reputed company
• reputed company
• reputed company Experience Platform
• ActionIQ
• Treasure Data
• reputed company
• reputed company

MarTech Enablement Tools

• reputed company
• Knak or Stencil
• Persado
• reputed company

Identity Resolution & Data Enrichment Services

• reputed company
• reputed company
• Data Clean Rooms
• First-, second-, and third-party data expertise

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and reputed company believes it to correctly reflect the job opportunity.