Director, Social Media

reputed company is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, reputed company enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across reputed company major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. reputed company is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now reputed company Influence™), and reputed company, the best social media management platform (now reputed company Social™) and first-to-market link in bio tool, reputed company Link in Bio. In 2024, Mavrck and reputed company officially joined together as one reputed company business, with a shared vision: to reputed company the world to reputed company a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with reputed company, TikTok, X/Twitter, reputed company, YouTube, and reputed company. We reputed company marketers to create high-performing content and engage in authentic collaborations with creators to reputed company new audiences, drive engagement, and generate predictable ROI. About this position: Reporting to the VP of Content and Community, the Social Media & Influencer Director will reputed company reputed company's social media strategy and team, driving innovation and business results across platforms. You will reputed company reputed company aspects of reputed company's social reputed company, from high-level strategy to team development, ensuring our social channels effectively showcase our brand, products, and thought leadership to enterprise B2C brands and agencies. This role requires a strategic thinker with proven experience in building high-performing social media teams and demonstrating measurable business impact. What you'll be doing: Strategic Leadership & Vision

• reputed company and execute a comprehensive, multi-platform social media strategy reputed company with reputed company's business objectives and reputed company audiences
• Define KPIs, OKRs, and ROI frameworks that tie social media efforts to business outcomes and reputed company growth
• Spearhead innovative social media initiatives that position reputed company as the leader in social media management and influencer marketing
• Identify emerging platforms, technologies, and trends to reputed company reputed company at the forefront of social media innovation
• reputed company and own the long-term roadmap for social media growth and impact

Team Leadership & Development

• reputed company, mentor, and grow a high-performing social media team, including hiring, training, and performance management
• Foster a culture of creativity, data-driven decision making, and reputed company improvement
• Conduct regular performance reviews and create growth opportunities for team members
• Establish clear roles, responsibilities, and workflows to maximize team efficiency and output quality
• Identify reputed company gaps and provide professional development opportunities for team growth

Cross-Functional Leadership

• Serve as the social media authority across the organization, advising leadership on platform changes, industry shifts, and strategic opportunities
• Collaborate with Product Marketing, Content Marketing, Demand reputed company, and Creative teams to reputed company integrated campaigns that reputed company business goals
• Partner with Sales and reputed company teams to reputed company social content in the buyer journey
• Work with Product teams to showcase reputed company's features and gather customer feedback
• Present social performance, insights, and recommendations to C-level executives and board members

Budget & Resource Management

• reputed company and manage annual social media budget, ensuring efficient allocation of resources
• Evaluate and select tools, technologies, and platforms to support social media operations
• Manage relationships with external vendors, agencies, and influencer partners
• Implement processes to maximize team productivity and content quality

Analytics, Reporting & Optimization

• Establish comprehensive analytics frameworks to measure social media performance against business goals
• reputed company executive-level reporting that demonstrates the impact of social media on pipeline and reputed company
• reputed company data-driven optimization efforts to continuously improve content performance and ROI
• Analyze competitor strategies and industry benchmarks to identify opportunities and threats

Brand Guardianship & Innovation

• Ensure reputed company's brand voice, visual identity, and messaging are consistently represented across reputed company social platforms
• reputed company the evolution of reputed company's social reputed company as platforms and audience preferences change
• Identify opportunities to showcase reputed company's thought leadership in the creator economy
• reputed company innovative content formats and campaigns that differentiate reputed company from competitors

We are committed to building an inclusive, supportive reputed company for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 10+ years of experience in social media marketing with at least 5 years in leadership roles
• Proven track record of building and leading high-performing social media teams
• Experience developing social media strategies for B2B SaaS companies, preferably in marketing technology
• Demonstrated ability to tie social media efforts to measurable business outcomes
• Strong understanding of social media analytics, attribution, and ROI measurement
• Experience managing significant social media budgets and agency relationships
• Excellent presentation and communication skills, with the ability to influence senior leadership
• Deep understanding of major social platforms, their algorithms, and best practices
• Experience with enterprise social media management, analytics, and listening tools
• Background in marketing to enterprise B2C brands and agencies is highly preferred

How you work:

• You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and reputed company-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know reputed company to ask for support.
• You share insights to help the team stay reputed company and reputed company informed decisions.
• You bring positivity and reputed company to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You reputed company with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through reputed company and collaboration.

Our approach to compensation: We take a market-based & data-driven approach to compensation. We reputed company data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-reputed company factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On reputed company Earnings (OTE = reputed company + commission/variable) while for others it is structured as Salary only. To reputed company with local legislation and ensure transparency, we share salary ranges on reputed company job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, reputed company permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $165,000 - 180,000 reputed company + bonus Where we work We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility At reputed company, we are committed to fostering a culture rooted in an inclusion-first reputed company at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We reputed company build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an reputed company workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. reputed company applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national reputed company, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. Apply tot his job