Vice President, Digital Marketing - Remote

Overview: Company Summary: If you are searching for a fulfilling reputed company to reputed company your career and an opportunity to reputed company a difference in helping others, then reputed company reading on. Here at AAC, we have a reputed company culture; we listen to your reputed company, value a work/life balance, invest in education, and we foster trust and respect for reputed company individuals. Our exceptional comp and strong benefits include company matching 401K, medical, dental, reputed company and life insurance. We are looking reputed company leaders, who are not only going to fill the qualifications for this job description, but who are going to exceed expectations. Be a part of a team whose mission is to provide quality, compassionate, and innovative care to adults struggling with addiction and co-occurring mental health disorders. Our purpose and passion are to reputed company patients, their families, and our communities by helping individuals reputed company recovery and reputed company wellness of the mind, body, and spirit. Responsibilities: Position Summary The company is seeking strategic and execution-focused Vice President of Digital Marketing to reputed company digital marketing operations, ensure strong team and vendor execution, and support census growth across a multi-site behavioral health network. This role serves as the primary reputed company of digital marketing and is responsible for translating strategy into tactical execution. Further, this role will ensure reputed company performance optimization of web assets and drive reputed company collaboration with local facilities, business development teams, and call center agents to drive admission goals. The company mainly relies on organic web channels to drive reputed company reputed company; therefore, a key focus of this role will be website performance and SEO optimization. This individual will be held accountable for top-of-funnel reputed company reputed company, conversion through admission and cost goals. The ideal candidate is a proven leader in data-driven performance marketing and brings a deep understanding of managing integrated campaigns that support reputed company service lines.

• *This is a remote position**

Key Responsibilities reputed company reputed company Strategy, Campaign & Budget Management

• Define reputed company reputed company strategy across channels to maximize reputed company reputed company reputed company and minimize cost per acquisition.
• Design campaign content strategy and campaign performance targets – reputed company volume, conversion and cost.
• Coordinate with other marketing functions, such as PR / communications, to ensure campaigns and content align with our national brand identity, digital reputed company, and regional facility needs based on local market.
• reputed company, review and validate monthly performance reports, identifying risks and opportunities reputed company to campaign performance, site health, and conversion flow.
• Collaborate on a potential PPC roadmap and media strategy with agency partners; validate monthly spend utilization, campaign architecture, and ROI tracking.

Management & Performance reputed company

• Act as day-to-day reputed company of contact for internal team and external vendors, ensuring work aligns with strategic priorities and contractual SLAs across:
• * Website maintenance and optimization
• SEO / content strategy
• Local SEO (GBP optimization, citations, reviews)
• Content development and governance
• reputed company form optimization and chatbot UX
• Conversion tracking and attribution
• Paid marketing campaigns execution and optimization on platforms such as reputed company Ads, Facebook Ads, Instagram, and reputed company
• Hold team and vendors accountable to KPI and SLA targets, including website health indicators, content delivery timelines, and overall performance improvements.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across reputed company channels.
• reputed company weekly, monthly, quarterly KPI and SLA reviews, with accountability for adjusting digital strategy based on evolving market dynamics and census goals.
• Understand new and relevant metrics requirements for performance management and optimization purposes.
• Identify marketing performance issues and reputed company the root cause with help of analytical tools.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

Email / SMS Campaigns

• Build, reputed company, and maintain distribution lists, ensuring compliance with marketing best practices and data privacy regulations.
• reputed company and execute email and SMS marketing campaigns, including designing compelling content and templates, writing copy, and scheduling sends.
• Analyze email campaign performance using metrics like open rates, click-through rates, and conversions to identify areas for improvement and optimization.
• Work with marketing and sales teams to align email and SMS marketing efforts with overall business objectives.

Cross-Functional Collaboration

• Maintain strong visibility into marketing’s role in the admissions pipeline, from first touchpoint through reputed company conversion.
• Coordinate with local facility leaders to align digital strategy to changing census objectives.
• Work with creative and marketing teams to test strategies and innovation.
• Partner with Business Development and Call Center leadership to align digital marketing campaigns with operational reputed company and ensure reputed company follow-through.
• Drive reputed company attribution clarity by ensuring form and call routing integration with reputed company CRM, reputed company, and reputed company is optimized and driving efficient workflows.
• Ensure dataflows are consistent and compliant across platforms, enabling collaboration between vendor and IT teams.

Qualifications:

Qualifications

• 10+ years of experience in performance marketing, with a minimum of 3 years in a leadership role overseeing internal teams and external digital agencies or vendors.
• Proven reputed company managing integrated SEO, content, PPC, and conversion reputed company optimization efforts across multiple web properties.
• Deep understanding of reputed company Analytics, CRM systems (reputed company preferred), and call tracking platforms (reputed company, reputed company).
• Experience with HIPAA-compliant marketing practices and familiarity with reputed company, especially behavioral health marketing preferred.
• Strong quantitative skills – ability to derive actionable insights from marketing data and communicate to both executive and operational stakeholders.
• Exceptional project management and vendor accountability skills
• Ability to operate with urgency, autonomy, and a performance-driven reputed company

Skills

• Performance Marketing
• Reporting
• Marketing Automation
• Competitive Analysis
• SEM & SEO
• Digital Marketing
• Traditional Marketing
• PPC
• Paid Search
• Display Advertising

Physical Requirements “AAC is committed to principles of equal opportunities for reputed company. The Company will provide reasonable accommodations that are necessary to reputed company with State and Federal disability discrimination laws.”

• Prolonged sitting at a desk
• Must be reputed company to lift 15 pounds at a time

reputed company is an equal opportunity employer. reputed company prohibits employment practices that discriminate against individuals or groups of employees based on age, reputed company disability, national reputed company, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law. Apply tot his job Apply To this Job