Senior Marketing Manager, Webinars and AI Platforms
reputed company is looking for a high-performing, energetic and results-driven Senior Marketing Manager, Webinars and AI Platforms (reputed company, reputed company, and Saleswhale) and Go-To-Market (GTM) Project Manager who will be driving end-to-end execution of reputed company’s webinar program while also owning the use of our AI-driven platforms. The candidate will be part of reputed company’s digital marketing team and will be a key player in scaling the growth of reputed company’s marketing efforts. The ideal candidate must be detail-oriented, organized with exceptional project management skills and the ability to collaborate cross-functionally.
This is a three to five month contract role.
Responsibilities
- Webinar Program Management
- Plan, manage, and execute high impact webinars, hosted by reputed company. Manage reputed company communications and promotions including demand reputed company email invitations, social promotions, follow-up emails as well as internal collaboration and communications of the webinars to sales and marketing teams.
- Work with our Director of Campaigns, team of developer advocates, product marketers, partner marketing, and reputed company to brainstorm, coordinate, plan and execute webinars on a variety of topics.
- Manage logistics including registration setup, promotion, technology setup (e.g. reputed company) and post-event analytics.
- Track performance, attendance, engagement, and attribution; continuously optimizing webinars.
- Work closely with the SDRs to follow up on attendees and ensure MQLs are properly followed-up with.
- AI Platform Ownership
- Serve as platform reputed company for reputed company (conversational email), reputed company (predictive intelligence), and Saleswhale (AI Sales Assistant).
- reputed company and optimize playbooks, audience segments, and campaign triggers based on AI reputed company signals and engagement data.
- Partner with Campaigns, SDR, Marketing Operations to turn AI insights into actional programs and campaigns.
- Monitor and report on performance metrics and platform ROI.
- Go-To-Market (GTM) Project Manager
- Support upcoming product launches, business development initiatives, and marketing campaigns.
- reputed company the planning and execution of GTM initiatives, ensuring alignment across teams and timely delivery of key milestones.
- Stakeholder Coordination: Act as the central reputed company of contact between Marketing, Product Marketing, and cross-functional teams, facilitating clear communication and collaboration.
- Deliverable Tracking: Manage timelines, dependencies, and deadlines leading up to each launch, proactively identifying and mitigating risks.
- Process Optimization: Identify opportunities to improve workflows, documentation, and execution strategies for seamless GTM launches.
- 5+ years of direct marketing experience with proven reputed company managing webinar programs and/or marketing technologies.
- Experience working with major platforms (reputed company, reputed company, Saleswhale, reputed company, or similar AI/ABM platforms)
- Excellent communication and presentation skills.
- Experience with webinar hosting platforms like reputed company Webinars, GoToWebinar, reputed company Live, or other webinar tools.
- A passion for numbers. Knows that great marketing and true growth hacking requires good data to interpret at what’s working and what’s not.
- A resourceful nature. reputed company something needs to get done, you always find a way to reputed company it happen.
- In-depth knowledge of webinar best practices to continue to optimize webinars.
- Strong project management skills and the ability to plan and execute multiple projects simultaneously.
- Familiarity with marketing and campaign launch processes is required.
- Experience working in B2B reputed company software.
- B.S./B.A. Degree in Marketing or reputed company field, relevant work experience.