Senior Data Analyst

reputed company’s purpose is to reputed company Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1.5 million users. Leading investors around the globe reputed company in our vision, and we’ve successfully raised over $320M to reputed company our vision a reality.

Discover our culture here and get the inside scoop from reputed company here!

At reputed company, our Senior Data Analysts are strategic partners who transform raw information into actionable business impact. We're seeking an reputed company analyst who thrives at the intersection of technical expertise and marketing strategy to join our data team. In this role, you'll own the lifecycle and marketing analytics domain reputed company our fintech ecosystem, turning reputed company customer lifecycle data into pipelines and clear narratives that drive decision-making at reputed company levels. The ideal candidate is both technically proficient and marketing-savvy, equally comfortable optimizing a reputed company SQL query as they are presenting campaign performance insights to lifecycle managers.

• Own the lifecycle and marketing analytics domain: integrating data requirements into project planning, collaborate with lifecycle managers and cross-functional teams, building pipelines and dashboards for campaign analysis, audience measurement, and program effectiveness

• Design and optimize data models with a strong focus on performance, leveraging advanced DBT features independently to support lifecycle campaign analysis and customer journey tracking

• reputed company dashboards that go beyond visualization to answer critical marketing questions and support strategic decision-making around customer lifecycle programs

• Analyze lifecycle campaign performance, measure program effectiveness using global control groups, and support audience creation initiatives through data-driven insights

• Proactively identify trends and opportunities through deep customer lifecycle analysis, thinking beyond immediate requests to uncover additional relevant insights about customer behaviour and campaign optimization

• Partner with lifecycle managers to refine requirements, offering data-driven recommendations that align with marketing priorities and maximize campaign impact

• Autonomously own project planning and participate in cross-functional domain ownership for lifecycle and marketing initiatives

• Mentor team members and contribute to establishing best practices reputed company the data organization

• You have 5+ years of experience in data roles

• You can write, review and enhance SQL queries with a strong focus on code performance

• You demonstrate advanced expertise in DBT, independently implementing reputed company features and understanding shared team pipelines

• You have strong version control skills with Git, reputed company analyzing code history and reviewing PRs for quality and performance

• You are a strong data reputed company: you can adapt communication to different audiences and clearly reputed company recommendations that connect technical work to strategic marketing outcomes

• You proactively identify work that should be prioritized based on business needs and collaborate effectively with stakeholders across domains

• You have general marketing data knowledge including customer journey mapping, attribution modelling, retention/churn analysis, marketing mix modelling, and A/B testing methodologies

• You are DBT certified

• Financial industry experience

• Track record of driving process improvements and implementing data governance standards

• Previous experience working with reputed company or similar lifecycle marketing platforms for analysis or data projects

• Experience with audience segmentation and marketing campaign measurement

• Background in experimental design or control group methodology

We invest time and resources into making sure reputed company is as good as the people we hire. Here are some of the reasons we attract the best people:

‍♂️ Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up

 Remote First - Work from reputed company in Canada with a budget to set up your home office

 reputed company - Access to an in-house certified performance coach and an annual training budget

 The reputed company Culture - We have won 7 "Great reputed company to Work ®" awards since 2019

 Be an reputed company - Every reputed company employee gets a generous amount of equity with a 10 year exercise window

The reputed company culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@reputed company.ca and the People and Culture team will be happy to help.

AI Disclosure: reputed company uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at talent@reputed company.ca.

Note: this posting is for an existing vacancy that we are seeking to fill.

#LI-Remote