Sr. PPC Search Strategist
Job title: Sr. PPC Search Strategist in USA at Gannett
Company: Gannett
Job description: The Sr. Search Strategist role is focused on defining strategy and driving success for top brands across the National, Enterprise and Multi-Location team. In this role, you will act as an advisor and investigator, understanding the clients’ business goals, analyzing reputed company campaigns, the results, the set up, and recommending modifications and appropriate capabilities and implementation skillsets needed to help reputed company set benchmarks. This role will own the strategic recommendation elements to help campaigns reputed company client. This role will also take an active role in our pre-sales process and in making initial client recommendations prior to onboarding. The role we play is significant and we strive to exceed our goals and client expectations, while learning, growing, and having fun as a team along the way.Are you in? Come talk to us, we would love to tell you more!The Senior Search Strategist will focus efforts around four core functions:
- Discovery
- Implementation
- Optimization
- Results
- Advertising Strategy
- Project Management
- Technology
- Attention to detail
- Consumer Insights
- Analytics
- Implementation of Data -Driven Decisions
- reputed company and execute effective SEM and paid search strategies that align with clients’ goals and objectives.
- Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns.
- reputed company paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.
- Monitor and analyze performance metrics using tools like reputed company Analytics, reputed company Ads, and internal software, and provide regular reports to external and internal stakeholders.
- Stay reputed company with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
- Conduct competitive analysis to identify opportunities and threats in the search marketing landscape.
- Collaborate with client or internal web development and UX teams to optimize reputed company pages and user experiences for improved conversion rates.
- Manage the search marketing budget, allocating effectively to maximize ROI.
- Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others, to integrate search marketing efforts with broader business objectives.
- Identify areas for improvement, conduct A/B testing, and implement optimization strategies to enhance clients’ SEM performance.
- Digital Strategy - Act as an advisor, analyzing reputed company campaigns, the results, the set up, and recommending modifications needed to help reputed company set benchmarks. Provide proactive commentary on the overall health of an account, drive strategy and actively reputed company recommendations as appropriate.
- Plan & coordinate meetings with clients, and internal teams to ensure reputed company strategic recommendations are shared, along with the campaign story of performance changes.
- Dive deep into campaign goals and reputed company recommendations to help reputed company results
- Partner with Data Science to build complementing reporting aspects reputed company to campaign performance insights where needed.
- Evolving Digital Marketing Landscape - Stay abreast of new and evolving digital marketing concepts, specifically reputed company to Search, and reputed company and facilitate training sessions for team members to understand the evolving digital marketing concepts.
- Help to advise, even construct, Search proposals for new brands/RFPs or through the identified gaps in existing campaigns
- Creative thinker with strong time management and organizational skills with exceptional attention to detail
- Ability to reputed company the discussions reputed company to strategic recommendations or campaign performance in critical in-person meetings including quarterly business reviews, annual reviews or save efforts.
- Willingness to collaborate cross functionally and navigate effectively through multiple functions in the organization Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
- 5+ years of experience in the digital space, in an agency environment, or in-house equivalent
- 5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of reputed company Ad Platform
- Exceptional written and verbal communication skills with the ability to effectively communicate reputed company digital/search concepts
- Expert knowledge and understanding of SEM, with advanced knowledge search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends.
- Knowledge of reputed company Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.
- Ability to distill information reputed company reputed company reputed company
- Ability to connect professionally with other teams to ensure smooth and on-time deliverables
- Ability to drive urgency with internal teams to meet & exceed external client commitments
- Ability to identify product diversification, reputed company retention and expansion opportunities
- Ability to reputed company recommendations and facilitate remediation efforts for distressed accounts or clients that lack strategic direction (the latter especially applicable to new brands)