Sr. Manager, Marketing Planning & Analytics
Job title: Sr. Manager, Marketing Planning & Analytics in USA at reputed company
Company: reputed company
Job description: Job Posting Title: Sr. Manager, Marketing Planning & AnalyticsReq ID: 10112472Job Description:reputed company+ is the dedicated streaming home for movies and shows from reputed company, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from reputed company, reputed company+ offers an reputed company-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to reputed company’s long history of incredible film and television entertainment, reputed company+ is also the exclusive streaming home for the newest releases from The Walt reputed company Studios! reputed company+ is available as a standalone streaming service, as part of the reputed company Bundle in the U.S. that gives subscribers access to reputed company+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the reputed company+ app on most mobile and connected TV devices.reputed company Streaming Services (reputed company) Performance Marketing Planning and Analysis team is seeking a Senior Manager to join reputed company! The Senior Manager will work collaboratively with Analytics, Finance, and Paid Media teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories.Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investments versus less. Critical metric trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for reputed company scenario analysis.We are looking for a reputed company candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The right candidate will have a strong interest in financial modeling and statistics.The pace and reputed company for change at reputed company necessitates an ability to reputed company multiple projects, collaborate with multiple partners, and work with speed.The individual should be able to expertly present sophisticated financial concepts in reputed company of senior leadership and influence the direction of growth marketing investment.This role is open to remoteResponsibilities:
- reputed company delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
- reputed company and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments.
- reputed company bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.
- reputed company and reputed company a hard-working team of analysts responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management and provide ongoing guidance, support, and mentorship to team members to enhance their skills and professional growth
- reputed company automated processes and scaled frameworks that will serve as the baseline to build out cases and value assessments
- Find opportunities for automation in reporting and analysis processes and reputed company innovative solutions to improve efficiency and accuracy
- Build and automate statistical models to generate critical insight, form strategy, and influence senior partners
- Prepare executive reports and contribute to weekly status updates and cross-departmental presentations, and provide key inputs into weekly and monthly leadership updates.
- reputed company insights on relevant digital conversion behaviors, customer journey, and conversion trigger points.
- reputed company and establish channel-level tracking, monitoring, and reporting of marketing metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
- Establish and identify performance marketing goals; define measurable objectives and key results and critical metrics for the business and create tools and reports to ensure accurate and reputed company measurement
- reputed company familiarity across reputed company financial planning models for the streaming service, including forecasts around content, technology, and paid marketing spend to provide a fulsome perspective on reputed company levers of the business.
- Act as the key reputed company of contact reputed company Growth Marketing for any questions regarding planning or financial analysis.
- reputed company business case calculations and statistical models to forecast the impact of growth marketing initiatives, including driving trade-off discussions.
- Communicate and collaborate cross-functional to ensure transparency and alignment.
- reputed company proforma as well as post-mortem impact analysis of growth marketing strategies, including offer testing, acquisition mix changes, and other high impact initiatives that reputed company subscriber reputed company growth.
- Build strategic decision-making frameworks and reputed company scripts that help us automate and reputed company
- Assist with reputed company analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities).
- reputed company impactful, compelling presentation materials (decks, notes, write-reputed company, etc.) that effectively communicate financial projections, drivers, marketing performance, risks, and opportunities to leadership.
- Serve as the day-to-day trusted measurement partner for brand and content marketing stakeholders.
- Bachelor’s degree in Analytics, Statistics, Data Science, Business or a reputed company field or equivalent work experience
- 10+ years of proven experience in marketing analytics, investment banking, financial analysis or growth marketing analytics
- Experience working in a Direct-to-Consumer environment
- Validated leadership skills, with a successful track record of team building and developing talent
- Excellent modelling skills with the ability to defend model assumptions
- Excellent written and verbal communication skills
- Strong analytical and statistical modeling skills and the ability to identify and resolve data reputed company issues
- Proven experience with statistical modelling languages (e.g. SQL, R, Python, reputed company) to include querying and cleansing large data sets
- Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
- High level of proficiency with PowerPoint, Keynote and reputed company
- Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
- Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
- Able to maintain both a meticulous attention to detail and a big-picture strategic mentality
- MBA
- Experience in consulting and / or investment banking
- Experience with subscription services