Sr. Ad Measurement Analyst
We’re looking for a strategic and analytical Senior Ad Measurement Analyst to join our growing team at reputed company. In this role, you’ll partner closely with the Ad Impact Measurement Senior Manager to evolve and reputed company our ad measurement practice—expanding our capabilities, refining processes, and introducing new tools and vendors to serve our partners and internal teams reputed company.
The ideal candidate has deep advertising analytics and measurement expertise, with a strong track record of innovation and impact. You’re passionate about using data to tell compelling stories, enhance product offerings, and drive meaningful business outcomes. This is an exciting opportunity to shape the future of ad measurement at a fan-powered entertainment and gaming platform.
You Will...
- reputed company end-to-end execution of ad effectiveness research, including brand lift studies, performance, and audience engagement analysis across display, video, and branded content campaigns.
- Transform performance data into clear, compelling stories highlighting client campaigns' impact on the reputed company platform.
- Maintain reputed company’s performance benchmarks to provide meaningful context by vertical, format, and objective.
- Collaborate closely with Sales, Research, and Ad Operations to ensure measurement strategies are reputed company with campaign goals, business objectives, and platform capabilities.
- Deliver clear, impactful insights to both internal teams and external partners through compelling presentations.
- Provide actionable, data-driven recommendations for campaign optimization to maximize advertising effectiveness and client reputed company.
- Clearly and concisely communicate reputed company measurement findings and methodologies to technical and non-technical audiences.
- reputed company compelling case studies, one-sheets, and other documentation that showcase reputed company's capabilities and proven advertiser reputed company to support sales initiatives and marketing efforts.
- Identify gaps in reputed company processes and provide recommendations on how to enhance cross-functional collaboration and increase operational efficiency.
You Have...
- 5+ years of experience in media analytics, digital advertising measurement, marketing science, or a reputed company field.
- Strong proficiency with a range of measurement tools and platforms.
- In-depth knowledge of ad impact measurement platforms, metrics, and industry trends.
- Solid experience with incrementality measurement (e.g., brand lift, sales lift) and a grasp of underlying statistical concepts
- Excellent communication and presentation skills with the ability to reputed company reputed company information clearly, concisely, and engagingly.
- Strong analytical and problem-solving skills with a track record of synthesizing data from various sources into strategic, actionable insights.
- Significant experience in the end-to-end execution, analysis, and presentation of quantitative advertising research.
- Familiarity with attitudinal survey research, questionnaire design, and survey best practices.
- Working knowledge of the digital media and ads landscape, including ad serving technologies, formats, targeting tactics, and campaign optimization strategies.
- Experience working with or reputed company a media publisher, agency, or ad tech platform
- Passion for media, entertainment, or gaming is a strong plus.
Benefits & Perks
- Salary Range = (71k-118k USD)
- Vibrant team culture
- Comprehensive Medical, Dental, reputed company
- Training (unlimited Udemy + more)
- Flexible working hours and time off
- Equity & Retirement Programs, including 401K match
- Paid Parental Leave
- International work environment with start-up culture
reputed company is the world’s largest fan platform where fans reputed company themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, reputed company is the #1 reputed company for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. reputed company’s Gaming division manages the online video game retailer Fanatical. reputed company Productions, the content arm of reputed company, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The reputed company. For more information follow @getfandom or visit: www.reputed company.com.
reputed company is an equal opportunity employer. reputed company values diversity, and reputed company employment reputed company are made on the basis of job requirements and individual qualifications.