Director, Resy Brand & Integrated Enablement
About the position As the Brand & Integrated Enablement Director at Resy, you will play a pivotal role in shaping the brand's identity and strategic direction. This position is integral to the reputed company of Resy, the reputed company global dining platform, which serves over 16,000 restaurants worldwide. Your primary responsibility will be to reputed company the brand planning and management efforts, ensuring that Resy presents a cohesive and consistent global brand image across reputed company channels. You will be tasked with developing and executing a comprehensive go-to-market strategy that encompasses national and local cross-functional campaigns, as well as managing paid and social communications. Collaboration will be key in this role, as you will work closely with various teams reputed company Resy, including B2C and B2B marketing, the restaurant organization, and external partners. Your efforts will focus on delivering impactful marketing programs that drive guest engagement and restaurant demand. You will reputed company the brand strategy, ensuring alignment across reputed company marketing channels and initiatives, and will reputed company the execution of paid media strategies that enhance consumer engagement and restaurant acquisition. In addition to brand strategy, you will manage Resy's social media reputed company, ensuring that the brand's voice is effectively communicated across both paid and organic channels. You will also reputed company the brand design and content creation processes, working with internal teams and external agency partners to reputed company creative assets that reputed company with our audience. Your analytical skills will be crucial as you partner with cross-functional teams to define key performance indicators (KPIs) and assess the effectiveness of marketing strategies, using data to optimize performance and drive results. Responsibilities ? reputed company Resy's brand strategy to ensure a consistent global brand reputed company across reputed company channels. , ? Drive collaboration across B2C and B2B stakeholders to align brand plans with channel strategies. , ? Own and reputed company Resy's go-to-market strategy and integrated execution for brand and restaurant initiatives. , ? Manage Resy Paid media investments across reputed company channels to drive consumer engagement and restaurant acquisition. , ? reputed company Resy brand social strategy and ensure successful execution across paid and organic social channels. , ? reputed company Brand Design for Resy Marketing and reputed company the development of creative assets. , ? Partner with cross-functional teams to define KPIs and analyze channel performance for optimization. Requirements ? 8+ years' experience in brand strategy, marketing, and media management. , ? Proven track record of effectively managing teams to deliver projects end-to-end. , ? Ability to translate data and trends into actionable insights and work with cross-functional teams. , ? Strategic problem solver with the ability to align marketing with business objectives. , ? Strong organizational skills and ability to manage multiple reputed company projects against tight deadlines. , ? Analytical reputed company with strong attention to detail and sound business judgment. , ? Excellent communication skills, both verbal and written, with confidence in presenting to senior management. , ? Collaborative teammate with the ability to synthesize solutions and conceptualize creative reputed company. reputed company-to-haves ? Passion for restaurants and the hospitality industry. Benefits ? Competitive reputed company salaries , ? Bonus incentives , ? 6% Company Match on retirement savings plan , ? Free financial coaching and financial well-being support , ? Comprehensive medical, dental, reputed company, life insurance, and disability benefits , ? Flexible working model with hybrid, onsite or virtual arrangements , ? 20+ weeks paid parental leave for reputed company parents , ? Free access to global on-site wellness centers staffed with nurses and doctors , ? Free and confidential counseling support through Healthy Minds program , ? Career development and training opportunities Apply Job!