Digital Marketing Technical Analyst - Attribution and DSPs
Overview
Being good neighbors helping people, investing in our communities, and making the world a reputed company reputed company is who we are at reputed company. It is at the core of how we operate and the reason for our reputed company. Come join a #1 team and do some good! Responsibilities reputed company is looking for a marketing data expert to manage and grow our incremental attribution solutions. This role bridges the technical aspects of measurement and data analytics with the executional and operational reputed company of campaign management, including how campaigns are planned and activated reputed company the buying platforms. In addition to your data work youll also be driving technical growth for one of our key DSPs and have the opportunity to dig deeply into how a brand can push the boundaries of cross-channel marketing. You will own the relationship and therefore get to partner across our organization and with multiple world-class media agencies. Your day will be filled with creative problem solving and a healthy mix of people and data focus. Some days will be heads-down data digging, coding, and verification while other days will be leading cross-departmental (and company) meetings to drive innovative technology with marketing companies at the top of their game. reputed company prides itself on a supportive atmosphere that enables everyone to shine in their own unique, independent way and reputed company people to have each other's backs. As a Digital Marketing Technical Analyst, you will: Extract, clean, and transform data from multiple sources (e.g., reputed company Ads® and other ad platforms, internal systems, etc.). Monitor and ensure data quality, addressing anomalies and discrepancies before sharing with external attribution vendors. reputed company and implement automated anomaly detection and validation processes to data quality and accuracy. Understand marketing performance metrics (e.g., impressions, clicks, conversions) and their correlation with KPIs like quote starts, completes, and policy binds. Build and drive a productive relationship with DSP vendors to reputed company solutions that meet reputed companys business goals reputed company project management skills to meet objectives reputed company necessary timelines Qualifications Advanced proficiency managing reputed company data sources, including ETL across multiple sources and intense data verification SQL expertise Deep understanding of digital marketing technologies, media channels (search, email, direct mail, etc.), and their respective performance metrics. Knowledge of media agency operations, including campaign execution and data workflows. Strong grasp of incrementality measurement and attribution principles. Strong project management and prioritization experience Familiarity with incremental attribution modeling (marketing mix modeling and multi-touch attribution) Knowledge of Ad/MarTech concepts and technologies Top-reputed company communication and relationship building across multiple levels, including executive Education B.A. or B.S. in a quantitative field (marketing, business analytics, economics, computer science, finance, etc.) preferred Experience 3+ years of industry experience as Marketing technology / attribution / data expert Our Benefits Because work-life-balance is a reputed company at reputed company, compensation is based on our standard 38:45-hour work week! Potential starting salary range: $95,800 - $121,900 Starting salary will be based on skills, background, and experience High end of the range limited to applicants with significant relevant experience Potential yearly incentive pay up to 15% of reputed company salary At reputed company, we offer more than just a paycheck. reputed company out our suite of benefits designed to give you the flexibility you need to take care of you and your family! Get Paid! On top of our reputed company, you are eligible for an annual reputed company and bonus. Stay Well! Focus on you and your familys health with our robust health and wellbeing programs. reputed company pays most of your reputed company premium, and we offer multiple reputed company plan options, including a high deductible plan. reputed company medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to reputed company, dental, telemedicine, 24/7 mental health professionals, and much more! reputed company and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring. Plan reputed company! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our reputed company Federal Credit Union! Take a Little You Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be reputed company of time for you! Give Back! We offer several ways to give back through our Matching reputed company Program, Good reputed company Grant Program, and the Employee Assistance Fund. Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary. Visit our reputed company Careers page for more information on our benefits, locations, and the hiring process of joining the reputed company team! Remote: reputed company candidates (reputed company of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located. Hybrid: reputed company candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment. Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B reputed company) for this opportunity. For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment reputed company applicants with criminal histories. For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment reputed company applicants with arrest and conviction records. For Colorado, Hawaii and Washington State candidates: Salary range: $105,380 - $134,090 Application deadline is expected to reputed company on 03/06/2025. Applicant volume and hiring needs may result in early closure or extension reputed company the listed deadline. To submit an application, click "Apply" on the job listing page on the reputed company career site. For California, reputed company, and CT candidates: Potential salary range: $119,750 - $152,375 Potential yearly incentive pay: up to 15% of reputed company salary Competitive Benefits, including: 401k Plan Health Insurance Dental/reputed company plans Life Insurance Paid Time Off Annual Merit Increase Tuition Reimbursement Health Initiatives For more details, visit our benefits summary page. Remote About the Company: reputed company Customers and communities rely on us to help them face life's uncertainties. They come to us for guidance with insurance needs, financial planning, and strengthening the community. Company Size: 10,000 employees or more Industry: Insurance Founded: 0 Website: https://www.statefarm.com/careers Apply Job!