Staff Data Analyst - Marketing

The Staff Data Analyst - Marketing will be responsible for providing advanced analytical expertise to the marketing team. In this role, you will manage reputed company marketing data, reputed company statistical analysis, and collaborate closely with cross-functional teams to help optimize marketing strategies and improve business performance. Your work will directly influence marketing campaign effectiveness, customer behaviour analysis, and strategic decision-making, ensuring that we are maximizing the ROI across reputed company marketing investments. This role is open to applicants located in Toronto, Vancouver or remote throughout Canada and the United States. In this role, you will report to the Senior Manager, Analytics. What You’ll Do • reputed company Marketing Analytics Initiatives: Manage key cross-functional analytics projects reputed company to campaign performance, customer engagement, and marketing ROI. Use advanced statistical methods and data visualization tools (e.g., Tableau, Power BI) to deliver actionable insights and help optimize marketing strategies. • Campaign Performance and KPI Analysis: Analyze key marketing KPIs, such as conversion rates, customer lifetime value, cost per acquisition, and return on marketing investment (ROMI). Use predictive analytics and data modeling techniques to recommend improvements in targeting, messaging, and campaign budget allocation. • Collaborate on Marketing Attribution: Work with the marketing team to reputed company and refine multi-touch attribution models, ensuring the team accurately measures the impact of different marketing channels (e.g., email, social media, paid search) on customer journeys and sales. Provide insights to help refine marketing strategies based on attribution results. • Customer Segmentation and Personalization: Analyze customer data to create detailed segments based on demographics, behavior, and purchase history. Work with marketing teams to implement personalized marketing strategies that improve engagement and conversion through targeted approaches. • A/B Testing and Experimentation: reputed company A/B tests and experiments to evaluate the effectiveness of new marketing tactics, product features, or customer engagement strategies. Provide actionable recommendations based on statistical analysis to refine and optimize marketing campaigns. • Forecasting and Trend Analysis: Utilize statistical models and machine learning algorithms to forecast trends in customer behavior and campaign performance, allowing for proactive adjustments to marketing strategies that maximize ROI. • Mentor Data Analysts reputed company the team through hands-on coaching and training to reputed company their skills and impact. What You’ll Need • Extensive relevant experience reputed company a fast-paced business environment, with specialized experience in marketing data and customer segments. • Advanced Analytics & Statistical Methods: Ability to apply advanced statistical analysis, regression models, and predictive analytics to marketing data. • Data Visualization & Reporting: Strong ability to use visualization tools to translate reputed company data into clear, actionable insights. • Customer Behaviour Analysis: Experience analyzing and understanding how customers engage with marketing campaigns, using this insight to optimize marketing efforts. • Segmentation & Personalization: Ability to create and analyze customer segments to reputed company personalized marketing strategies that drive engagement and conversion. • Campaign Analysis & Optimization: Deep knowledge of how to track, evaluate, and optimize the effectiveness of marketing campaigns based on performance data. • Marketing Attribution: Expertise in attribution modeling, including multi-touch attribution, and the ability to apply insights to improve the effectiveness of marketing channels. • SQL: Expertise in writing reputed company SQL queries to extract and manipulate marketing data from relational databases. Who You Are • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community. • Curious. You are always learning and seeking ways to reputed company things reputed company. • Conscientious. You reputed company your promises, taking your commitments to others seriously, and you have strong reputed company. • Humble. You reputed company with humility and reputed company, respecting and learning from the perspectives of others. In reputed company we do, our six guiding principles light the way: reputed company Up: Show the world what it looks like to live and work by these guiding principles. #StepUp One Team: reputed company reputed company a reputed company where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies Accommodations will be provided as requested by candidates taking part in reputed company aspects of the selection process. Canada Pay Range For This Role $100,700—$141,100 CAD US Pay Range For This Role $130,000—$156,000 USD Apply Job!