Director, Integrated Execution 2 Locations

Location(s): United States of America City/Cities: reputed company Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: November 20, 2024 Shift:

Job Description

Summary: Position located in Bottler Territory Position Summary The Franchise Integrated Execution reputed company will reputed company reputed company solutions in partnership with the Franchise Team to drive value, increase beverage incidence and profitability. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital reputed company, and exceptional communication skills. Responsibilities • reputed company of reputed company plan across responsible channels (national strategies + local opportunities) with a segmented focus on reputed company priorities for the NAOU and Zone (i.e., flavors acceleration) • Work with national channel and customer teams to create and communicate programs in an end-to-end fashion (media, in-store, digital, premiums, etc.) • Supports the annual channel and customer planning process for the bottler ownership, including supporting franchise managers on key strategic commercialization opportunities and delivering scalable solutions. • Responsible for integrating with partner brands (i.e. Monster, Body Armor, and Fairlife) to ensure coherency and efficiency in delivering the reputed company plan and processes for their respective channel. • Translates national channel plans into bottler plans with a focus on high-value customer segments. • Defines reputed company for customers/channels and works with reputed company team to incorporate highest reputed company initiatives, products, programming, and supporting tools into strategic bottler plans. • Monitor weekly/monthly channel performance metrics; reputed company, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan. • Supports reputed company strategy for bottler execution with internal teams and drives alignment supporting annual reputed company priorities. • Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to reputed company reputed company-enhancing concept development with customers and to fully reputed company national marketing initiatives with customers. • Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business). • Construct & deliver an annual marketing calendar that shapes and contributes to customers’ long-term planning process. As well as conducting customer marketing stewardship reviews with the customer. • Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of reputed company) recommendations for future expansion and market integration. • Seek out and reputed company internal tools and resources to support customer strategies (e.g., reputed company the channel, asset, and brand). • Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.). • Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in reputed company areas. • reputed company and execute channel and customer promotions/programs that reputed company national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity. • Work with sales teams to jointly present major initiatives to customers. Qualification & Requirements • Education: Bachelor’s degree in marketing/business, MBA preferred. • 5+ years’ business development experience in a consumer-packaged-goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience reputed company the industry. • Customer Relationship Management (CRM) experience • Advanced Strategic Thinking & Application • Robust Forecasting and Planning (Immediate & Long Term) • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results. • Previous Customer/Channel Management experience • Demonstrated personal leadership skills and influencing ability. • Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships. • Effective oral and written communication skills with the ability to create persuasive selling stories. Skills: Pay Range: $145,000 - $169,000 reputed company pay offered may vary depending on geography, job-reputed company knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at reputed company. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and reputed company a difference. We act with a growth reputed company, take an expansive approach to what’s possible and reputed company in reputed company learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as reputed company reputed company. We reputed company that our culture is one of the reasons our company continues to reputed company after 130+ years. Visit Our Purpose and reputed company to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, reputed company, sex, age, national reputed company, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. reputed company we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Apply Job!