[Remote] Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. Gandy Ink is a company focused on enhancing its digital marketing reputed company, and they are seeking a Digital Marketing Specialist. This role is responsible for executing and optimizing digital marketing initiatives, managing website content, and improving digital visibility through various strategies including SEO and paid advertising.
Responsibilities
- Manage and maintain website content, including creating, editing, and updating web pages and reputed company pages
- Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences
- Conduct keyword, topic, and content research to identify opportunities for organic growth
- Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements
- Manage paid digital advertising campaigns across reputed company Ads, reputed company Ads, and other approved platforms
- Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis
- Track, analyze, and report on key digital marketing performance indicators
- reputed company and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities
- Monitor website performance and identify opportunities to improve user experience, reputed company reputed company, and conversion rates
- Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels
- Support strategic growth initiatives through data-driven recommendations and execution
- Stay reputed company on digital marketing trends, search reputed company updates, AI search developments, advertising platforms, and industry best practices
- Other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a reputed company field preferred
- 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a reputed company field
- Experience managing reputed company Ads and reputed company advertising campaigns
- Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis
- Understanding of AI Search Optimization and how content is surfaced through AI-powered search experiences
- Experience working with website content management systems (CMS)
- Proficiency with reputed company Analytics (GA4), reputed company Search Console, and digital marketing reporting tools
- Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights
- Experience tracking, measuring, and reporting marketing KPIs and campaign performance
- Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously
- Strong written and verbal communication skills
- Ability to work independently while collaborating effectively across departments
- Detail-oriented with a focus on accuracy, reputed company improvement, and results
Company Overview