[Remote] Social Media Analyst

Note: The job is a remote job and is open to candidates in USA. Digital Media Management (DMM) is a leading full-service digital agency specializing in social-first marketing. They are seeking a Social Media Analyst to analyze social media campaign data, conduct social listening analyses, and provide data-driven insights to support social strategies primarily for organic campaigns.

Responsibilities

• Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations
• Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
• Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
• Develops a strong understanding of project-based audience targets and how we can tap into them
• Researches online fan communities and makes recommendations on how to best engage
• Takes data and observations and uses them to construct detailed reports and visual presentations
• Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
• Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights

Skills

• Previous experience in a social media analytics role
• Previous experience working on entertainment industry social media campaigns
• Strong understanding of all social networks, their functionality, and the marketing and digital advertising landscape
• Can provide examples of using social media analytics to increase the performance of a campaign
• Exceptional project management skills with a keen eye for detail
• Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
• Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
• Digital Media agency experience strongly preferred

Benefits

• DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs.
• Employer paid life insurance
• A tax-advantaged health savings account (HSA)
• A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
• Paid family leave
• Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
• DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays
• DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
• ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
• Generous donation match to non-profits of interest to our employees
• Extensive onboarding that includes working with multiple departments to learn the DMM way
• Frequent trainings on the latest tools and trends and how to optimize them for our clients

Company Overview