Coordinator, CRM & Lifecycle Production

Levi Strauss & Co. is a company that values individuality and making a positive impact. They are seeking a Production Coordinator for their CRM and Lifecycle Marketing team to manage multi-channel direct marketing programs, focusing on email, app push notifications, and SMS, while collaborating with various partners to enhance customer experiences.

Responsibilities

• Support the Marketing Manager in the brainstorming, execution, and ongoing optimization of marketing programs across email, app, and SMS channels
• Aid in creative briefing, documentation, and partner feedback
• Implement A/B testing strategy for program content, subject lines, send timing, and audience segmentation
• Collaborate with product, data science, and vendor partners to bring personalized, data-driven experiences to life
• Launch and update programs with promotional calendars and eCommerce strategy changes
• Manage hands-on campaign setup (audience definition, content configuration), QA, and deployment for email, push notification, and SMS campaigns within the marketing platform
• Build audience definition, content configuration, and scheduling for ad hoc and planned promotional sends
• Resize and adapt creative assets (graphics, images, copy) for use across channel templates and device types
• Ensure all campaigns meet brand standards, are error-free, and render correctly across clients and devices before deployment
• Maintain accurate campaign documentation and production timelines
• Be the daily contact with external vendors and technology partners supporting campaign execution and personalization
• Partner with team members across Marketing, Creative, Retail, Product Management, and Data Science to agree on campaign goals and deliverables
• Communicate on project status, flag risks early, and meet deliverables
• Learn and contribute to weekly performance reporting for email, app, and SMS channels. Summarize data into applicable insights and present recommendations to the Marketing Manager and partners
• Conduct ongoing competitive research to identify the best CRM, automation and messaging strategies
• Support the testing roadmap by helping track experiment results and contributing to a culture of optimization

Skills

• BS/BA in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 1–2 years of experience in a B2C marketing, CRM, or digital production role
• 1+ years of experience with marketing automation or campaign management platforms (e.g., Cordial, Braze, Salesforce Marketing Cloud, Iterable, or similar). Experience editing email templates and timelines
• Exposure to personalization or dynamic content tools (e.g., Movable Ink, Zembula)
• Comfortable working with web analytics tools (e.g., Adobe Analytics, Google Analytics, Tableau) or eager to develop this skill
• Project management skills
• Collaborate across teams and with external partners
• Experience with the B2C customer journey and lifecycle marketing principles
• Curiosity and a willingness to test new ideas, challenge assumptions, and learn from results

Benefits

• Base pay
• Incentive plans
• 401(k) matching
• Paid leave
• Health insurance
• Product discounts

Company Overview

Company H1B Sponsorship