[Remote] Business Development Representative
Note: The job is a remote job and is open to candidates in USA. Canopy is a company focused on developing innovative solutions for the healthcare sector, and they are seeking a Business Development Representative to help build their sales pipeline. The role involves researching and qualifying leads, engaging with key decision makers, and collaborating with marketing and sales teams to drive growth.
Responsibilities
- Account-based sales development: Research, prospect and qualify named target accounts using a strategic, focused approach that values “quality over quantity”
- Account research: Research target companies and identify key decision makers to better tailor lead follow-up and outreach
- 1:1 sales prospecting: Deliver compelling, personalized messages and offers to key personas such as the VP of Security, Chief Nursing Officer, and VP of Operations to secure first meetings
- Inbound lead follow-up: In partnership with demand generation marketing, follow-up with qualified leads generated from the website and marketing campaigns in a timely manner
- Sales partnership: Coordinate with sales representatives to align on target accounts, handoff leads, share prospect insights, and prepare for first meetings
- Marketing support: Represent Canopy at conferences and virtual events to engage and qualify prospective customers
- Market insights: Provide “voice of customer” feedback and competitive insights to sales, marketing and product teams to improve the offering and go-to-market strategy
Skills
- Clinical experience in a hospital or the medical field is strongly preferred
- Experience in growing sales pipeline through a targeted account-based outbound approach is a plus
- Strong communication, analytical, and listening skills, with a positive and energetic phone presence
- Strong work-ethic with a strong sense of ownership, accountability and a desire to continually improve
- Exceptional writing skills and verbal communication skills to engage prospective customers
- Strong organizational and time management skills to prioritize daily and weekly activities, specifically following up with leads in a structured manner
- Natural teamwork skills to collaborate with marketing and sales colleagues
- Passion for having an impact on demand generation and sales growth
Company Overview