Manager, Paid Search

Real Chemistry is a global agency transforming healthcare through scientific expertise and innovative marketing solutions. They are seeking a Manager, Paid Search to oversee SEM plans, manage activation teams, and collaborate with account planning and analytics to achieve client goals.

Responsibilities

• You'll lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
• Develop positive relationships with search community, vendors and Directors for optimal service levels and results
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
• Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation
• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice
• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers

Skills

• Minimum of 1.5 years of campaign management experience in SEM platforms
• Comfortable and capable working in technical platforms – Search Engine Desktop Tools (Google AdWords Editor, Microsoft Ads Editor, SA360)
• Experience leveraging Bid Management tools (Doubleclick Search, Kenshoo, etc.) and 3rd Party Tracking Tools (Doubleclick, Adobe, Floodlight, etc.)
• Understanding of Strategy in the service of different KPIs according to different Business Objectives (CPA, Impression Share / SOV, CPL, etc.)
• Capable and experienced in communicating with clients & vendors – from pitching ideas, delivering analysis and insight, to just friendly, human relations
• Ability to build relationships with internal teams and enthusiasm for finding new ways to foster relationships with team members in a different work environments
• Past experience or enthusiasm working within the healthcare vertical would be a benefit, but not required

Benefits

• Offices in our key markets with free snacks to keep you running all day long
• Generous holiday and paid time off
• Options for private medical, dental, and vison plans
• Support in saving for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning
• Office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us
• For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients
• Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities

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