[Remote] E-Commerce & Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. SimpleTire LLC is seeking an E-Commerce & Marketing Specialist to lead financial planning and performance tracking for Walmart channels. The role involves managing marketing operations, optimizing catalog health, and collaborating with cross-functional partners to enhance sales programs.
Responsibilities
- Lead the Walmart 1P and Walmart 3P financial plan by tracking performance vs. targets (revenue, CM, CVR, AOV) and surfacing risks/opportunities
- Maintain dashboards/models that tie initiatives to expected lift; document assumptions, results, and learnings
- Monitor channel mix efficiency and margin guardrails; recommend optimizations based on inventory and performance trends. Support campaign planning/execution by managing timelines and coordinating with Creative/channel leads on seasonal calendars and offers
- Execute test-and-learn plans (landing pages, promos, audiences) and summarize outcomes with clear next actions
- Ensure promo execution accuracy (badging, eligibility/exclusions, stacking rules, tracking/attribution) and maintain promo calendar/post-mortems
- Optimize catalog health by monitoring "buy box" win rates, out-of-stock rates, and listing quality scores to maximize discoverability and conversion
- Oversee channel-specific health metrics (Late Shipment Rate, Cancellation Rate, Case Logs) to ensure compliance with marketplace SLAs and prevent account suspensions
- Manage marketing and advertising activities by working with media, marketing, and advertising teams of partners to build and launch successful sales programs
- Collaborate with cross-functional partners within Marketing, Merchandising, Pricing, Supply Chain, and other SimpleTire functions
- Assist in developing, maintaining, and improving a unit sales forecast and inventory plan for key programs, including dedicated lines and ACC
- Ensure the alignment of this forecast with internal and external partners through the monthly business planning processes (including inv control, reconciliation, and inbound planning)
- Improve forecast accuracy by analyzing forecast error, recommending, and implementing appropriate action plans
- Maintain reports to track and monitor the forecasts, alerts for corrections/improvements, and other analytical insights
Skills
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- 1-2 years of experience in marketing, e-commerce, or a related field
- Proficiency in Google Sheets and data analysis
- Hands-on familiarity with eCommerce platforms (CMS), site merchandising tools, or promotional engines
- Basic understanding of SEO principles and digital marketing tools (e.g., Google Analytics, Google Search Console)
- Basic understanding of e-commerce, digital marketing, and DTC business models
- Strong ability to adapt in a dynamic, fast-paced environment
Company Overview