Growth Marketing Specialist -(B2B SaaS)
Role: Growth Marketing Manager Exp: 3-5 Years Work Mode: Remote (for Filipino Citizen) Time: EST Time About RChilli: RChilli is a global AI-powered HRTech company helping enterprises streamline recruitment through intelligent parsing, matching, data enrichment, and automation solutions. Our products power ATS platforms, job boards, staffing firms, and enterprise hiring ecosystems worldwide. We are looking for a Growth Marketing Manager who can drive high-quality B2B Demand generation, enterprise pipeline growth, and digital marketing campaigns across global markets. This role is ideal for someone who understands B2B SaaS marketing, performance marketing, and demand generation — and can work closely with Sales to generate qualified leads and revenue opportunities. Role Overview: As a Growth Marketing Manager, you will be responsible for planning and executing digital marketing and demand generation campaigns to drive enterprise leads, account engagement, and pipeline growth for RChilli’s AI-powered HRTech solutions. You will work closely with Sales, SDRs, Content, and Leadership teams to improve: Enterprise lead generation Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Campaign performance Pipeline contribution Revenue growth This is a highly result-oriented role focused on lead quality, conversions, and business impact.
Key Responsibilities
Growth & Demand Generation Plan and execute B2B demand generation campaigns for enterprise SaaS and HRTech solutions Generate high-quality leads through digital marketing channels Improve MQL to SQL conversion rates Drive pipeline growth and revenue opportunities Optimize campaigns for better lead quality and ROI Digital & Performance Marketing Manage and optimize campaigns across: LinkedIn Ads Google Ads Email Marketing Retargeting Campaigns Webinars & Virtual Events Content Marketing Campaigns Account-Based Marketing (ABM) Support ABM campaigns targeting enterprise and mid-market accounts Engage HR leaders, Talent Acquisition teams, and business decision-makers Work closely with Sales teams to improve account engagement Funnel & Campaign Optimization Track campaign performance and improve conversion rates Analyze:CPL (Cost Per Lead) CTR (Click Through Rate) SQL Conversion Campaign ROI Pipeline Contribution Use data-driven insights for campaign optimization AI & Marketing Automation Use AI tools and marketing automation platforms for campaign execution and optimization Leverage tools like ChatGPT and AI-powered marketing platforms for content creation and campaign efficiency Collaboration Work with Sales, SDR, Content, and Design teams Align campaigns with GTM priorities and business goals Maintain strong coordination between Marketing and Sales teams
Required Qualifications
MBA in Marketing, Business, Sales, or related field 3–5 years of experience in:Growth Marketing Demand Generation Performance Marketing B2B SaaS Marketing Required Skills LinkedIn Ads & B2B Paid Campaigns Lead Generation & Demand Generation Google Ads & Performance Marketing Marketing Automation Funnel Optimization Campaign Analytics & Reporting B2B SaaS Marketing Good Understanding Of Enterprise sales cycles B2B buyer journeys Lead nurturing strategies Multi-stakeholder decision-making Preferred Skills Experience with: HubSpot Salesforce Zoho CRM Marketo Exposure to AI tools such as: ChatGPT Claude Jasper Must Have Experience in enterprise demand generation Ability to target and engage enterprise decision-makers Strong ownership of pipeline and performance metrics
Nice to Have
Experience in SaaS / IT services / consulting firms Familiarity with CRM tools (Salesforce, HubSpot, etc.) Exposure to AI tools (ChatGPT, Claude, Jasper, etc.) Prior experience in B2B demand generation campaigns targeting enterprise ecosystems such as SAP, ServiceNow, HCM, ERP, HRMS, or enterprise technology platforms Experience working with or marketing to enterprise clients similar to SAP, ServiceNow, ATS, HRTech, or digital transformation ecosystems will be a strong advantage Apply To This Job