Executive Director – Growth Marketing
Job Description:
- Define the vision, strategy, and operating model for growth across direct response channels
- Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
- Set execution standards across channels, including bidding strategy and audience segmentation
- Lead the strategy for high-velocity performance creative across paid social and video formats
- Own media investment planning, forecasting, and performance management
- Partner with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
- Partner with the Data and Analytics team to drive testing and measurement strategy
- Scale creator and partner channel performance across affiliate and influencer programs
- Lead social commerce expansion with focus on building TikTok Shop into a revenue channel
- Oversee agencies, media partners, and internal teams to achieve growth and profitability outcomes
Requirements:
- 10+ years in growth and paid media
- 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
- Experience managing paid media budgets exceeding $30M annually
- Experience leading cross-channel teams with 3+ direct reports
- Proven track record managing diversified paid media portfolios across Meta, TikTok, Google, CTV, affiliate, influencer, and emerging channels
- Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing
- Experience scaling social commerce with direct ownership of TikTok Shop growth
- Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV
- Demonstrated ability to manage eight-figure marketing budgets
- Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
- Strong cross-functional leadership skills
Benefits:
- Annual bonus opportunity
- Employee stock purchase plan
- 401k plan with company match
- 12-week Maternity/Paternity Leave paid at 100%
- Employee perks & discounts
- Training & career development
- Generous PTO
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