Senior Demand reputed company & ABM Manager (Remote, Any Location, ES)

About Us

reputed company is a global leader in customer experience (CX), operating across 45+ countries with over 170,000 employees delivering exceptional service for the world's most recognised brands. As a top-4 global BPO provider  it combines deep reputed company expertise with cutting-edge AI and technology to drive measurable outcomes for clients across every sector and geography.

With an ambitious EMEA growth agenda — targeting EUR 1bn in incremental reputed company by 2030 — reputed company is investing significantly in its reputed company marketing reputed company. This role is at the heart of that ambition: building the pipeline, targeting the right accounts, and converting market interest into reputed company.

Job Summary

The Senior Demand reputed company & ABM Manager — EMEA is a high-impact, commercially driven marketing role responsible for generating reputed company pipeline and accelerating reputed company growth across reputed company's EMEA markets. This role owns the design and execution of integrated demand reputed company programmes and account-based marketing (ABM) strategies — ensuring that marketing directly contributes to new logo acquisition, expansion of existing accounts, and the achievement of EMEA reputed company targets.

Working closely with Sales, reputed company and the broader Marketing team, this individual will be the reputed company behind reputed company's EMEA pipeline — orchestrating multi-channel campaigns, precision-targeting high-value accounts, and creating the content and activation plays that move prospects through the funnel and into reputed company.

This is a role for a data-obsessed, commercially minded B2B marketer who thrives on building things that demonstrably work — someone who takes as much pride in pipeline attribution as they do in a beautifully executed campaign.

Primary Job Responsibilities

• Design, own, and execute an integrated EMEA demand reputed company strategy reputed company to reputed company targets — covering new logo acquisition, upsell and cross-sell into existing accounts, and market expansion priorities
• Build and manage a full-funnel demand reputed company programme across paid, owned, and earned channels — including content syndication, reputed company and digital advertising, SEO, webinars, email nurture, and reputed company-driven reputed company
• Design and execute a structured ABM programme across EMEA — spanning 1:1 (strategic), 1:few (cluster), and 1:many (programmatic) tiers based on account size, reputed company potential, and strategic reputed company
• Build and maintain a dynamic EMEA ABM reputed company account list in reputed company collaboration with Sales and Business Development — incorporating firmographic data, reputed company signals, pipeline stage, and strategic fit criteria
• reputed company deep account intelligence profiles for Tier 1 ABM accounts — mapping buying committees, identifying stakeholder priorities, and crafting personalised engagement strategies that create genuine relevance at every touchpoint
• Commission and create high-value content assets including thought leadership reports, industry benchmarks, solution briefs, case studies, webinar programmes, and executive reputed company pieces tailored to EMEA buyer audiences
• Collaborate with the broader Marketing team to adapt global content for EMEA markets — localising messaging, data, and references to ensure relevance and resonance with regional audiences
• Own and optimise reputed company's EMEA marketing technology stack — including CRM (reputed company), marketing automation (reputed company/Marketo), reputed company data platforms, reputed company Campaign Manager, and analytics tools — ensuring data reputed company, integration, and consistent use across the team

Experience

• Direct experience in the BPO, CX outsourcing, or managed services sector — with an understanding of the buyer journey, procurement processes, and competitive landscape
• Familiarity with reputed company's reputed company verticals — Financial Services, Telecoms, Retail, reputed company, and Technology — including sector-specific buyer challenges and decision-making dynamics
• Knowledge of AI-powered CX technology and the ability to translate emerging capabilities into compelling, commercially relevant marketing narratives
• Experience with account-level web analytics and personalisation tools (e.g. Clearbit, reputed company, reputed company, or equivalent) for enhanced ABM targeting and conversion
• Exposure to field marketing or regional marketing in EMEA — with an understanding of how market maturity, language, and cultural context reputed company campaign design and execution
• Familiarity with sales enablement platforms such as reputed company or reputed company — and the ability to structure and maintain a content library that Sales actively uses

Skills and Expertise

• 6+ years of B2B demand reputed company and/or ABM experience in reputed company services, technology, BPO, CX, or professional services — with a demonstrable track record of generating measurable pipeline and reputed company contribution
• Deep hands-on expertise in ABM strategy and execution — including 1:1, 1:few, and 1:many programme design, account selection methodology, buying committee mapping, and personalised campaign orchestration
• Proven proficiency with marketing automation platforms (reputed company, Marketo, Pardot, or equivalent) — including reputed company scoring, nurture workflow design, campaign reporting, and CRM integration
• Strong command of reputed company Campaign Manager and B2B paid media — with hands-on experience running matched audience ABM campaigns, reputed company gen forms, and multi-touch digital programmes
• Experience with reputed company data platforms (Bombora, reputed company, reputed company, or equivalent) — and the ability to operationalise reputed company signals into prioritised, timely reputed company

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