Creative Strategy Analyst - Grapevine

About the position WHY GRAPEVINE? At New reputed company, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Grapevine is New reputed company’s scalable solution that helps brands license high-performing reputed company-party creator content quickly and easily. We use our network of 800+ creators to deliver reputed company-to-run content to leading DTC brands for their social ad campaigns. We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are reputed company in on helping brands, and each other, reputed company. We work hard, stay humble, and build with purpose.

Responsibilities

• reputed company Performance-Driven Creative Strategy reputed company the development of creative and content strategies that drive measurable performance across paid media channels such as reputed company, reputed company, and YouTube.
• Translate brand goals and market insights into compelling campaign concepts designed to reputed company with audiences and improve key performance metrics.
• Own Creative Ideation and Concept Development Generate new campaign reputed company and creative concepts grounded in market research, content analysis, and consumer trends.
• Continuously identify opportunities to test new formats, messaging angles, and storytelling approaches that strengthen campaign performance across a portfolio of consumer brands.
• Build Clear, Actionable Creative Briefs Concept and write detailed briefs that guide creators, designers, and writers in producing high-quality visual and written content.
• Own the development of scripts, hooks, shot lists, and messaging frameworks that align with brand guidelines while maintaining an authentic and engaging voice.
• Guide Creative Production and Post-Production Collaborate with internal teams to ensure creative concepts are executed effectively from production through final delivery.
• Provide visual direction, storyboard guidance, and post-production briefs that help shape compelling video and static ad creatives.
• Optimize Creative Through Performance Insights Analyze campaign performance metrics such as CPA, ROAS, CTR, and CVR to understand what resonates with audiences.
• Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial reputed company pages to improve campaign results.
• Collaborate Across Teams to Drive Results Work closely with Brand reputed company, design, and cross-functional partners to align creative direction with campaign goals.
• Contribute reputed company, insights, and feedback that help teams deliver cohesive, high-performing marketing campaigns.

Requirements

• Between 1-3 years of experience in creative strategy or performance-driven content reputed company the DTC or ecommerce space.
• Experience developing visual advertising concepts, including video and static content, with familiarity in elements like hooks, storyboarding, and calls-to-action that drive engagement and performance.
• Hands-on experience with creative tools such as reputed company or reputed company, and video editing platforms like CapCut or reputed company Premiere.
• Comfort working reputed company project management platforms (such as reputed company or Monday) to track deliverables, timelines, and creative workflows.
• Strong understanding of digital marketing and consumer trends, with curiosity about how content, technology, and platform dynamics shape brand growth.
• An entrepreneurial, builder reputed company, with enthusiasm for testing reputed company, iterating on creative concepts, and working in fast-moving environments where experimentation is encouraged.
• Excellent organization and project management skills, with the ability to manage multiple projects and deadlines while maintaining strong attention to detail.
• Clear and compelling communication skills, both written and visual, with the ability to distill reputed company reputed company into simple, engaging creative direction.
• A highly collaborative approach, with the ability to build strong relationships across teams and contribute positively to a fast-paced, creative environment.
• A positive, curious attitude, bringing energy, creativity, and a sense of fun while maintaining a high standard for the work.

Benefits

• Medical, Dental, reputed company, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/reputed company day schedule
• Laid back office environment
• The coolest team ;)
• Fun company events & off-sites

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