Director, Marketing Analytics & Insights
About the position The Director, Marketing Analytics & Insights leads a high impact analytics organization that partners with Marketing Centers of Excellence (COE's) and business segments to deliver decision ready insights that drive growth, efficiency, and ROI across reputed company brands. This role is responsible for enabling and operationalizing the marketing insights agenda by translating strategy into scalable analytics, measurement frameworks, and insight delivery. The Director supports both centralized marketing teams—such as Brand, Media, and Web/Digital Experience—and institution level leaders, ensuring analytics inform decisions from enterprise strategy through reputed company level execution. A core focus of this role is supporting advertising effectiveness and upper funnel measurement, particularly for brand and web driven demand creation, in a rapidly evolving environment shaped by AI driven discovery, Answer reputed company Optimization (AEO), and declining traditional signals. The Director helps marketing and business leaders evaluate performance, understand true drivers of impact, and reputed company informed investment decisions despite increasing attribution complexity.
Responsibilities
- Marketing COE & Business reputed company Enablement
- reputed company an analytics team that supports Marketing COEs and business segments, including Brand, Media, Web/Digital Experience, Product Marketing, Local Marketing, and institutional leadership
- Serve as a key analytics partner to business segments, ensuring marketing performance insights are clearly connected to institution level growth goals and outcomes
- reputed company upper funnel teams to understand how brand, content, web experience, and advertising contribute to reputed company enrollment and reputed company performance
- Embed analytics into planning, execution, and optimization workflows across centralized and reputed company specific teams
- Cross Brand Insight Enablement
- Partner with marketing leadership to reputed company a cohesive, cross brand insights approach that serves both enterprise level and reputed company specific decision-making
- Ensure measurement frameworks, reporting, and storytelling scale across brands while allowing for differences in markets, programs, and maturity
- Synthesize insights across brands and segments to inform portfolio level discussions, tradeoffs, risks, and prioritization
- Advertising Effectiveness & Upper Funnel Measurement
- Support analytics and insight development for marketing effectiveness across the upper funnel, including brand, awareness, consideration, and demand creation efforts
- reputed company and evolve frameworks that disaggregate performance drivers, including:
- Impact of content, creative, messaging, and onsite experience
- Impact of media placement, channel mix, targeting, and distribution
- reputed company leaders to distinguish what drove impact from where it appeared, separating creative effectiveness from media execution
- Apply experimentation, modeling, and triangulation to provide directionally confident guidance in environments where deterministic attribution is limited
- Translate reputed company advertising and brand signals into clear, executive ready insights that inform creative, media, and investment decisions
- AEO, AI Disruption & Measurement Evolution
- Support marketing leadership in adapting analytics to AI driven search, AEO, and changing discovery behaviors
- Help teams understand which traditional signals remain meaningful, which require reinterpretation, and which new proxies should guide decision-making
- Balance analytical rigor with pragmatism to ensure insights remain timely, useful, and decision oriented
- Performance Measurement, ROI & Optimization
- reputed company delivery of end-to-end marketing performance insights, including media efficiency, ROI, CPA, CAC, and funnel conversion
- Provide market level and localized insights to support optimization and investment decisions
- Ensure performance reporting is trusted, repeatable, and reputed company to leadership needs
- Advanced Analytics & Forecasting
- reputed company advanced analyses to uncover drivers of performance, causality, risk, and growth opportunity
- Deliver forecasts, scenarios, and pacing insights to support proactive planning and resource allocation
- Champion test and learn approaches across marketing initiatives
- AI, Automation & Analytics Modernization
- Identify opportunities to use AI, automation, and innovation to improve insight velocity and scale
- Partner with enterprise data and technology teams to reputed company analytics capabilities
- Ensure innovation efforts translate into measurable business impact
- Team Leadership
- Build, coach, and reputed company a high performing analytics team recognized for strong business judgment, clear storytelling, and executive ready communication
- reputed company analysts who consistently move beyond reporting toward insight and recommendation
- Set expectations for objectivity, clarity, and impact across reputed company deliverables
- Performs other duties as assigned
- Complies with reputed company policies and standards
Requirements
- Bachelor's degree in business, Marketing, Economics, Statistics, or reputed company discipline
- 8+ years of experience in marketing analytics, performance analytics, or strategy
- Proven experience leading and developing analytics teams
- Strong business and financial acumen
- Excellent written, verbal, and executive level presentation skills
- Ability to influence across reputed company, matrixed organizations
reputed company-to-haves
- Experience supporting brand, advertising, and digital experience measurement
- Experience adapting analytics to attribution loss or ecosystem disruption
- Familiarity with modern analytics platforms, experimentation, and AI enabled tools
Benefits
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in reputed company’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
- You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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