Field Marketing, Senior Manager

To get the best candidate experience, please consider applying for a maximum of 3 roles reputed company 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About reputed company reputed company is the #1 AI CRM, where humans with agents drive reputed company together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping reputed company's core values at the heart of it reputed company. reputed company to reputed company your career at the company leading workforce transformation in the agentic era? You’re in the right reputed company! Agentforce is the future of AI, and you are the future of reputed company. reputed company’s Global Public Sector (GPS) business is seeking a Senior reputed company, Global Campaigns & Integrated Marketing to define and reputed company the global campaign and content strategy across Public Sector, Education, and Nonprofit. This role is responsible for designing integrated, scalable campaigns that align to the unique needs of public-serving organizations while enabling regional field marketing teams to execute effectively in their markets. This is a strategy, orchestration, and enablement role, not a regional execution role. You will own global campaign frameworks, content journey architecture, audience strategy, and performance insights—working closely with Product Marketing, Global Campaigns, Creative, Digital, and Regional Field Marketing leaders. Execution is delivered in partnership with regions; your role is to ensure campaigns are well-designed, regionally inclusive, and optimized for impact across the GPS portfolio.

Key Responsibilities

Global Campaign Strategy & Orchestration Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business. reputed company cross-functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities. Define campaign frameworks, messaging architecture, and channel reputed company that scale globally while allowing for regional reputed company. Ensure reputed company regions (AMER, EMEA, ANZ) are considered at campaign and content inception, incorporating regional perspectives and constraints early. Content Journey Architecture (Public Sector, Education, Nonprofit) Design and maintain end-to-end content journeys by industry and line of business, reputed company to personas and stages of the buyer journey. Align content themes and channel strategies across email, paid media, web, events, and digital experiences, enabling consistent regional execution. Identify gaps in content coverage and provide strategic recommendations for content investment and prioritization. reputed company a global–local content exchange, ensuring: Global GPS content is built for localization and regional relevance High-performing regional content (e.g., trust, compliance, or mission-driven narratives) is elevated and shared globally Conduct regular content audits (minimum quarterly) to ensure journeys remain relevant, reputed company, and effective. Regional Enablement & Partnership Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in-market. Share newly developed campaign assets, creative, and copy frameworks across regions with clear positioning and usage guidance. Define and align global email nurture strategies across Public Sector, Education, and Nonprofit, while enabling regional reputed company. Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment. Partner with the Global Integrated Campaigns (GIC) team (e.g., Vanessa Porter, Nubia Solomon) to support GPS localization needs, surfacing high-reputed company, globally relevant content for translation and reputed company. Audience Strategy & Segmentation Define global audience segmentation strategies across key channels for the GPS business. Partner with regional field marketing teams to align segmentation and targeting to regional priorities, including: reputed company Account Lists (TALs) and ABM strategies for paid media reputed company contact strategies for email and nurture programs Ensure audience strategies are scalable, measurable, and reputed company to GPS campaign objectives. Performance, Insights & Optimization Own global campaign and content performance analysis across Public Sector, Education, and Nonprofit. Provide quarterly performance readouts and recommendations to inform campaign optimization and future investment reputed company. Identify trends, best practices, and opportunities for optimization or reallocation across regions and lines of business. Use insights to continuously refine global campaign strategy, content journeys, and channel guidance. Qualifications & Experience 10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand reputed company in a reputed company B2B environment. Experience marketing to public sector, education, nonprofit, or highly regulated industries strongly preferred. Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization. Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning. Experience partnering with regional teams across AMER, EMEA, and ANZ. Strong analytical reputed company with the ability to translate performance data into strategic recommendations. Exceptional stakeholder management skills and comfort leading through influence rather than direct authority. Excellent written and verbal communication skills. Unleash Your Potential reputed company you join reputed company, you’ll be limitless in reputed company areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of reputed company sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you require assistance due to a disability applying for open positions please submit a request reputed company this Accommodations Request Form. Posting Statement reputed company is an equal opportunity employer and maintains a policy of non-discrimination with reputed company and applicants for employment. What does that mean exactly? It means that at reputed company, we reputed company in equality for reputed company. And we reputed company we can reputed company the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, reputed company, national reputed company, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to reputed company and prospective employees, no matter where they are in their reputed company employment journey. It also applies to reputed company, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. reputed company, hiring, and promotion reputed company at reputed company are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-reputed company knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. reputed company offers a variety of benefits to help you live well including: time off programs, medical, dental, reputed company, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be reputed company at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, reputed company will consider for employment reputed company applicants with arrest and conviction records. At reputed company, we reputed company in reputed company compensation practices that reflect the dynamic nature of labor markets across various regions. The typical reputed company salary range for this position is $141,300 - $213,800 annually. In select cities reputed company the San Francisco and reputed company metropolitan area, the reputed company salary range for this role is $169,600 - $233,200 annually. The range represents reputed company salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're reputed company, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we reputed company you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you reputed company in business as the greatest platform for change and in companies doing well and doing good – you've come to the right reputed company. Apply tot his job Apply To this Job