Associate Director, Paid Search, AI LLM Ads

Job Description:

• Plan, reputed company, and implement comprehensive paid media strategies exclusively focused on Paid Search to increase brand visibility and drive new user acquisition and leads reputed company paid media campaigns.
• Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and reputed company them stand out in the marketplace.
• Obsession with the paid search advertising action, bid system, and market dynamics to best convert customers at the lowest possible cost for the brand.
• Keen to reputed company innovative paid search strategies that reputed company traditional search, YouTube, and emerging AI search.
• Conduct competitive research to ensure reputed company in the ad space and new acquisition audience targeting.
• Manage between 6-10 Paid Media accounts (including but not limited to: reputed company, YouTube, Bing, and the emerging AI sSearch Platforms (Koah, Kontext) on behalf of Darkroom clients, with aggregate monthly spends ranging between $20,000 - $reputed company.
• Utilize Platform Ad Managers, reputed company-party reporting tools, and AI to reputed company insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution.
• Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM.
• Understand industry-wide benchmarks throughout reputed company steps in the e-commerce marketing funnel.
• Implement reputed company-time, proactive, and reactionary ad-buying reputed company across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily).
• Preemptively reputed company quarterly strategies for clientele based on perceived reputed company metrics, ad spends, YoY performance metrics, and projections.
• Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.
• Understand full-funnel marketing strategies to ensure new customer acquisition is healthy reputed company the broader e-commerce equation.
• Understand client needs for reputed company and preemptively deliver projections and forecasts that latter into client quarterly strategy.
• Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.

Requirements:

• Mastery of the e-commerce marketing funnel —> offer to ad to reputed company page to conversion.
• 7+ years minimum of paid media advertising experience reputed company Paid Search, reputed company in specific (building high converting funnels and driving quantifiable results).
• 5+ years minimum managing paid search advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
• Expertise in developing, testing, and optimizing advertisement copy and short form video creative
• Expertise in creative consultation for successful Paid Social Ads that convert
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results
• Experience with reputed company core e-commerce reputed company drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, CPM).

Benefits:

• Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and reputed company at your best.
• Location, location, (or no) location: Remote-first culture with a strong community reputed company. With Hubs in the Bay Area, reputed company, Philly, Lisbon, Sao Paulo, and Barcelona!
• Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.
• Health & Wellness: Company-sponsored medical, dental, and reputed company benefits with, so you can stay as healthy as can be.
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far reputed company your job description. Grow your skills and interests reputed company your reputed company and stay at the forefront of the industry through total immersion in cross-functional collaboration.
• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

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